The Atlanta Charity Clays was established in 1991 as a fundraising alternative. The two shooters who created the event were charged with overseeing a new event on the social calendar. “Why not do something different”, they thought. Having been to one black tie event too many, the two quickly seized upon clay shooting as a great way to spend a day in the country, meet with friends who share a love of the outdoors and by the way, raise some money!
The rest is history; the Atlanta Charity Clays tournament has become one of the premier events on the American shooting calendar. Participants have the full range of shooting skills, from the most occasional participant in the sport, to national champions who come from all parts of the country, and even overseas.
Today it is comprised of three events:
Thursday evening is the Kick-off Party, where shooters, spouses and friends gather to mingle, reminisce about the years hunting exploits and savor a delicious buffet.
Friday is Gold Sponsors’ Day, where the ACC pampers its Gold and upper level sponsors with shooting and an elaborate lunch. Typically the outing is at a private clays venue. In the past, sponsors such as Holland & Holland have exhibited their wares and encouraged the crowd to use them on site. Networking, socializing and good fun are the hallmarks of Gold Sponsor’s Day.
Saturday is Tournament Day, which has been held at historic Burge Plantation, a private club, since its inception. Nearly 300 shooters will attend and shoot a 75-target clays course. Along with sporting clays, the daylong event includes a full barbecue lunch and games such as the Flush, the Five Stand and the Make-a-Break.
Atlanta Charity Clays is now it’s own 501(c)3 and will continue to benefit Atlanta area children’s charities. The organizers’ primary goal is to sponsor an event that people truly enjoy while maintaining a sharp eye on the bottom line. We strive for excellence and a low expense ratio, and it seems to work. In the past 25 years, we have netted and contributed over $4.6 million to Atlanta Children’s causes.
Atlanta Charity Clays produces an annual charity event for shooting and field sports enthusiasts generating substantial net contributions for children’s charities. Our dedicated team of volunteers has built the ongoing, self-sustaining organizational capabilities and skills to produce the event each spring. Our goal is to generate substantial net contributions to selected children’s charities, by which our gift would be perceived as significant. Atlanta Charity Clays has contributed over 4.6 million cumulatively since its inception in 1991.
Our participants are a select audience of charitable-minded field enthusiasts who are generally interested in shooting, fishing, and related outdoor pursuits. They are most likely executives or professionals in companies or firms who wish to entertain customers or colleagues, or who simply enjoy networking with other like-minded participants.
Held each spring, Atlanta Charity Clays is a multi-day charity event comprised of a collection of varied fun activities related to field shooting sports and associated sporting pursuits. These activities provide venues for our sponsors to enjoy the company of like-minded enthusiasts and entertain clients while participating in fun, related activities in a safe environment. Our aim is to deliver highly perceived value for the substantial sponsorship dollars required to participate. To that end, we have evolved the event’s “product offering” over time to include the main sporting clays shoot, a kick-off party and auction, and a Gold Sponsors’ Day designated for major sponsors.
Our financials are driven by premium prices and donations of required goods/services, resulting in high net contribution margins to the charities. Our finance committee, consisting of senior financial professionals, oversees the accounting for revenues and expenses and ensures that the books and records are reviewed each year by a public accounting firm. We are pleased with the level to which the event has grown, and do not seek further growth if it were to compromise its quality or sustainability.
Our talented organization, working together as a team, brings the diverse skills required to produce the various activities incorporated into our event. The committee serves as the backbone of the team, recruiting the volunteers and contributors who also are critical to the success of the event. Our primary organizational goal is to build the teamwork and skills necessary for the committee to perpetuate the event on an ongoing, self-sustaining basis. Our team consists of both male and female leaders in the community, which we feel is an unusual and positive opportunity to work together side-by-side.
Our event generates significant funds for selected, deserving children’s charities in the Atlanta metropolitan area. We seek to involve participating event committee members in the distribution of the funds via a charity selection committee, who recommends charities and allocation of funds.
Atlanta Charity Clays, Inc. is a non-profit corporation organized under the laws of the State of Georgia, with Governance by a Board of Directors and Executive Committee.